If you live in Canada I am sure you have all seen those commercials that have some cranky old woman yelling at someone to stop cooking with cheese! So are pretty funny, some just don’t make sense and some are starting to be a little over the top. Have you seen the one about adultery??

Anyways I was looking around and found out the beginnings of that ad campaign.
‘Stop cooking with cheese’ campaign comes from 32-year-old with no kids

The idea came to him in a café.

A woman was talking at another table about her grown son. It was time, she was saying, for him to quit the family home, strike out on his own, get the hell out.

Neil Frisby pretended to be studying the menu. He’d come to the small café with Katja Winterhalder, his creative partner at the Cossette Group, a Montreal advertising agency, and they were supposed to be brainstorming over a new campaign for the Dairy Farmers of Canada.

He stared at the dishes — so many of them prepared with various cheeses — and kept listening to the woman complaining.

And then, as happens more often in comic books, a small light bulb clicked on over his head.

He grinned across at Winterhalder. He had it.

They would do a campaign reversal. Instead of encouraging consumers to come to their product; they would suggest they stay away — but they would tie it all back to the dilemma faced by the woman with the grown son who wouldn’t move out.

“Stop cooking with cheese.”

Months later, Neil Frisby’s little advertising epiphany has entered the Canadian consciousness. Make a joke about your children beginning to wear on you and someone is bound to say, “Stop cooking with cheese.”

(for full story)

Go here to see a few examples of the campaign. Yes I know, I already looked on Youtube and came up empty.

More on this from the CBC. They certainly know a thing or two about cheese!

Popularity: 1% [?]

If you enjoyed this post, make sure you subscribe to my RSS feed!