Have you joined the NBA brotherhood yet? We don’t mean the blogging brotherhood that so many of us are involved in, we are referring to a more grass roots concept.

In its latest advertising campaign, adidas is bringing young basketball players from the U.S. and China to the ultimate level of Brotherhood – the NBA – where the young athletes learn that no matter the level of play, basketball is a Brotherhood.

Produced as a four-part “NBA Tested. Brotherhood Ready.” film series, the young athletes share side-by-side experience with the NBA stars and bring to life the two playing styles a Brotherhood comprises which is Commanders and Creators. Their journey across the United States is documented and shared online on the adidas basketball website.

Now as a Raptors site, we hope that one day Chris Bosh is involved in one of these campaigns but that will happen only when he changes shoes. Check out the series of videos, they are well done and very interesting to watch.

Beginning in Washington DC, the young players learn the aggressively smooth and stealth-like approach to running the floor from the definitive Creator Gilbert Arenas.

Next, they travel to Orlando to learn what it takes to have unwavering physical presence and dominating effect in the paint from Commander Dwight Howard.

The athletes come together as a team of Commanders and Creators in Houston as they play with Commander Tim Duncan and Creator Tracy McGrady.

Ultimately, the journey concludes as a Brotherhood in Boston with Kevin Garnett.

If you want to see more of this revolutionary and inspirational movement you can go to the website, where the campaign provides online and mobile channels that facilitate two-way conversations between consumers and heroes. The campaign includes a global TV call-to-action spot for consumers to join the conversation via text message.

The website will also include sharable video content including product films and extras featuring athlete interviews and behind the scenes at adidas photo shoots.

Join the Brotherhood now, what are you waiting for.

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