You know that tasty sports beverage Gatorade that we all drink more for hangover cures than at the gym? Well they are redesigning everything from the sidelines to the shelf appeal that they are hoping will appeal to a broader range of athletes and active people.

We are not sure if the good people at Gatorade thought we were athletes or active people but regardless of that, they sent us some new product to check out. So it only seems fair that we share with you what we think of the new look that should be rolling out to stores very, very soon.

The new packaging certainly looks a lot more active than before and the first thing we noticed is the wide range of tastes and styles.

Just so you don’t get lost on the Gatorade highway here is a quick guide to some of the changes.

Gatorade Fierce is now called Bring It.

Gatorade X-Factor is now Be Tough.

Gatorade AM is referred to as Shine On.

Gatorade Rain (that we have had many times) is no called No Excuses.

Personally we like the change in names and as soon as the box was opened everyone was relating the new names to a time when they would use or drink that kind.

Since the NBA lifeblood seems to be Gatorade we would like the Toronto Raptors to soak in a little of the Be Tough flavour and the No Excuses flavour.

The idea behind this all is to convey the message of a tough-love coach or trainer. Like when you are slacking at the gym, you grab a bottle of Gatorade that says No Excuses and it is supposed to tell you to keep going. Not sure how well that will work but the idea is cool.

Basically Gatorade is opening up their brand because they understand that different people have different wants.

So keep an eye out for these new looking bottles on the shelves of your favourite store and feel free to share your feelings or thoughts on this whole redesign.

Are there flavours you think they should add? We for one would like a taste referred to as Surf Cuzoogle, but that is just us.

So whether you are an athlete, an active person or just that guy who keeps some Gatorade in the fridge for the morning after a night on the town, keep enjoying the great flavours and the much more eye-appealing look of this monster product.

Feel free to stop by Cuzoogle HQ for a refreshing drink otherwise we are going to have to start working out again to get through all these bottles.

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